Hmmmm… what solution is this? Smaller cans, so lets drink more of them?!!
Coca-Cola has introduced a 90-calorie mini can – billed as a better way to help consumers manage their calories.
It is the latest obesity fighting measure from the company and comes as the US government considers a tax on sugary drinks.
Lower portion sizes
The idea behind the new can is that it cuts portion size and therefore enables people to keep their soft drink consumption down to healthy levels. At 7.5-fluid ounces, the can is just over half the size of the standard 12 ounce can.
Drink can size hit the headlines several weeks ago when the American Heart Association (AHA) released strict added sugar guidelines that put a woman well over the daily limit for drinking just one 12-ounce can of regular soda.
By offering smaller can sizes Coca-Cola can allow people to drink a fizzy drink without breaking these recommended limits.
Smaller cans are one of several recent obesity fighting initiatives from Coca-Cola. Most recently, the company began adding calorie counts to the front of drinks packaging in the US and Mexico. It plans to include energy information on the front of all packs around the globe by the end of 2011.